Constructing Heroes, Villains, and Rivalries
Media framing plays a central role in shaping how athletes and teams are perceived. Narratives of heroism, redemption, rivalry, and controversy capture audience attention and sustain interest.
While storytelling enhances entertainment value, it can oversimplify complex realities and place undue pressure on individuals. Athletes may be celebrated or vilified based on selective representation.
National Identity and Collective Emotion
Sporting events often serve as platforms for erotic national expression, with media amplifying collective emotions. International competitions reinforce narratives of pride, unity, and rivalry.
Media coverage can strengthen social cohesion but may also fuel nationalism and polarization if narratives become exclusionary.